Adobe and Yahoo! have teamed up to bring PPC [Pay per click] ads to PDF files that are distributed over Internet and emails. The Ads served by Yahoo! inside the PDF viewer of Adobe will be contextual in nature and based on the content of the PDF file being viewed. Via [News.com]
How does Adobe PDF Ads work?
Publishers will have to upload their PDF files to Yahoo’s ad system and when those PDF files are downloaded and viewed, publishers earn for
The topmost common mistake most advertisers do is to advertise using the keywords for which they already rank in top position in search engines. But why and why not use such keywords when advertising online?
Let’s use an example: If you type ATT in Google search, you will see that AT&T already ranks # 1 for that keyword. There is no need to advertise using ATT keyword when they naturally appear in topmost position. Moreover, it’s their brand name.
But why not?
Continue ReadingIf you are a publisher who hasn’t been able to make the amount of money you have always dreamt of making from your website’s ad space, your frustration is about to be over. Rubicon project is about to shake up the Internet advertising industry very soon and it will affect you too!
What is Rubicon project?
Rubicon project combines the ad inventory from over 300 ad networks and serves ads on your website by automatically optimizing your website’s ad space on the
Google will unveil a new health platform in early 2008 that will provide a lot of health related information to its users. Google will offer personal medical records, health care-related search features, diet and exercise regimens, a localized “find a doctor” application, and other related features. They have already built an online prototype and is currently undergoing beta testing. Google as a search company, is in a perfect position to organize the vast amount of health related information and data
Continue ReadingDigg, the news site, is very popular amongst website owners for lucrative Web traffic. Bloggers have posted tons of articles about advantages of getting your site on Digg and the kind of long term impact it can have once your site is there.
A recent article on Forbes.com re-highlights the fact that Digg can be an effective linkbait tool. On an average, an article that reaches Digg’s home page, receives 129 links and some can get you hundreds of back links
This kind of logic usually goes unnoticed and stays hidden until someone notices and highlights it. Thanks to the fact that I am subscribed to BlogStorm blog and read this recent article on document.f.q.focus(); function of Javascript.
Author of BlogStorm brings it to the notice of its readers, how that one line of javascript earns billions of dollars for Google, year on year. In his article he mentions that Google uses this javascript function to reposition the mouse cursor from the
As Internet continues to evolve from just a concept more than a decade ago to it being called a network of networks, it has come a long way. Many years ago, companies used to be confined to a small geographical area for selling their products and when Internet came into picture, companies found that just by having a website, they could start selling their products on a global basis, but that’s a different story.
As of today there are over a
