Posts Tagged with 'Google PPA'

March 23, 2007

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10 Tips for Advertisers to Achieve Better Conversion Ratio with Affiliate Marketing

Google recently launched the PPA program in beta, we covered it here, and opened a new media for advertisers to use Google’s PPA program to advertise and sell their products. Compared to the PPC (Pay per Click) programs, PPA (Pay per Action) [could also be called as an affiliate program to a certain extent] have an advantage and it is that advertisers pay publishers only when a click converts to a sale. Advertisers run the affiliate program using various marketing

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Posted in: Affiliate Marketing | Google AdWords | Internet

March 21, 2007

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Google PPA (Pay Per Action) Program

By now, you must be aware of the announcement made by Google about their new PPA (Pay-Per-Action) program which marks their debut in the affiliate marketing industry. Google, so far, had been leading the advertisement industry with their AdSense and AdWords programs and with their launch of Pay per Action programs, though in beta test mode, existing AdWords users can right away signup for the beta program and start using it (beta feature is currently available to AdWords advertisers in

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Posted in: Affiliate Marketing | Google AdWords | Industry News | Internet

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