Google recently launched the PPA program in beta, we covered it here, and opened a new media for advertisers to use Google’s PPA program to advertise and sell their products. Compared to the PPC (Pay per Click) programs, PPA (Pay per Action) [could also be called as an affiliate program to a certain extent] have [...]
By now, you must be aware of the announcement made by Google about their new PPA (Pay-Per-Action) program which marks their debut in the affiliate marketing industry. Google, so far, had been leading the advertisement industry with their AdSense and AdWords programs and with their launch of Pay per Action programs, though in beta test [...]