Posts Tagged with 'Google AdWords'

November 19, 2007

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Why advertising using keywords you rank # 1 is bad?

The topmost common mistake most advertisers do is to advertise using the keywords for which they already rank in top position in search engines. But why and why not use such keywords when advertising online? Let’s use an example: If you type ATT in Google search, you will see that AT&T already ranks # 1 for that keyword. There is no need to advertise using ATT keyword when they naturally appear in topmost position. Moreover, it’s their brand name. But

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Posted in: Google AdWords | Internet

November 16, 2007

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Will Facebook Ads take over other advertising platforms?

By now you must be pretty aware about the Facebook Ads concept which in itself is a superior advertising platform in my opinion. In this article I would like to get your attention towards the kind of advertising platform Facebook is evolving into and if it’s capable enough, by its concept, to take over other advertising platform? Please note that, in this post, I am not considering Facebook Ads as just a social ads platform only but treating it on

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Posted in: Google AdWords | Internet

September 10, 2007

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Blocking Ads: The dark side of ad blocking and its consequences

As Internet continues to evolve from just a concept more than a decade ago to it being called a network of networks, it has come a long way. Many years ago, companies used to be confined to a small geographical area for selling their products and when Internet came into picture, companies found that just by having a website, they could start selling their products on a global basis, but that’s a different story. As of today there are over

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Posted in: Affiliate Marketing | Blogs | Firefox | Internet

May 13, 2007

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Microsoft Using Apache in AdWords to Attract Visitors?

This was not the first time that I saw an Ad on my site showing up with ‘Apache Server’ in the title but this time it was quite unusual because it was an Ad from Microsoft using ‘Apache Server’ in the title of the Ad. See the screen shot below. Now why would Microsoft use ‘Apache Server’ in the title of their Ad in the AdWords campaign? Does it increase the chances of someone clicking on their Ad to visit

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Posted in: Google AdWords | Internet

March 23, 2007

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10 Tips for Advertisers to Achieve Better Conversion Ratio with Affiliate Marketing

Google recently launched the PPA program in beta, we covered it here, and opened a new media for advertisers to use Google’s PPA program to advertise and sell their products. Compared to the PPC (Pay per Click) programs, PPA (Pay per Action) [could also be called as an affiliate program to a certain extent] have an advantage and it is that advertisers pay publishers only when a click converts to a sale. Advertisers run the affiliate program using various marketing

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Posted in: Affiliate Marketing | Google AdWords | Internet

March 21, 2007

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Google PPA (Pay Per Action) Program

By now, you must be aware of the announcement made by Google about their new PPA (Pay-Per-Action) program which marks their debut in the affiliate marketing industry. Google, so far, had been leading the advertisement industry with their AdSense and AdWords programs and with their launch of Pay per Action programs, though in beta test mode, existing AdWords users can right away signup for the beta program and start using it (beta feature is currently available to AdWords advertisers in

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Posted in: Affiliate Marketing | Google AdWords | Industry News | Internet

March 19, 2007

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Tip: Determine Best Ad Format Based on Source of Traffic

Getting to know the best ad format can dramatically improve the overall performance of the Ad program for your site. Let it be Google AdSense, Yahoo YPN or any other Ad program, the same trick applies to all. The performance of your ad units, in terms of CTR, directly depends on the source of the traffic from which visitors visit your site for various reasons. The primary sources from which you receive visitors on your site are: Search Engines –

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Posted in: Blogs | Google AdSense | WordPress

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