The topmost common mistake most advertisers do is to advertise using the keywords for which they already rank in top position in search engines. But why and why not use such keywords when advertising online?
Let’s use an example: If you type ATT in Google search, you will see that AT&T already ranks # 1 for [...]
By now you must be pretty aware about the Facebook Ads concept which in itself is a superior advertising platform in my opinion. In this article I would like to get your attention towards the kind of advertising platform Facebook is evolving into and if it’s capable enough, by its concept, to take over other [...]
As Internet continues to evolve from just a concept more than a decade ago to it being called a network of networks, it has come a long way. Many years ago, companies used to be confined to a small geographical area for selling their products and when Internet came into picture, companies found that just [...]
This was not the first time that I saw an Ad on my site showing up with ‘Apache Server’ in the title but this time it was quite unusual because it was an Ad from Microsoft using ‘Apache Server’ in the title of the Ad. See the screen shot below.
Now why would Microsoft use ‘Apache [...]
Google recently launched the PPA program in beta, we covered it here, and opened a new media for advertisers to use Google’s PPA program to advertise and sell their products. Compared to the PPC (Pay per Click) programs, PPA (Pay per Action) [could also be called as an affiliate program to a certain extent] have [...]
By now, you must be aware of the announcement made by Google about their new PPA (Pay-Per-Action) program which marks their debut in the affiliate marketing industry. Google, so far, had been leading the advertisement industry with their AdSense and AdWords programs and with their launch of Pay per Action programs, though in beta test [...]
Getting to know the best ad format can dramatically improve the overall performance of the Ad program for your site. Let it be Google AdSense, Yahoo YPN or any other Ad program, the same trick applies to all. The performance of your ad units, in terms of CTR, directly depends on the source of the [...]