Yet again another advertisement from AdWords on my site to prove the fact that most advertisers are taking the AdWords for a ride. Or did Google took over some perfume business and now started selling perfumes?
Google apparently doesn’t seems to have much control over their own system! Take a look at the screen shot below and be the judge.
The topmost common mistake most advertisers do is to advertise using the keywords for which they already rank in top position in search engines. But why and why not use such keywords when advertising online?
Let’s use an example: If you type ATT in Google search, you will see that AT&T already ranks # 1 for that keyword. There is no need to advertise using ATT keyword when they naturally appear in topmost position. Moreover, it’s their brand name.
But why not?
Continue ReadingBy now you must be pretty aware about the Facebook Ads concept which in itself is a superior advertising platform in my opinion. In this article I would like to get your attention towards the kind of advertising platform Facebook is evolving into and if it’s capable enough, by its concept, to take over other advertising platform? Please note that, in this post, I am not considering Facebook Ads as just a social ads platform only but treating it on
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This was not the first time that I saw an Ad on my site showing up with ‘Apache Server’ in the title but this time it was quite unusual because it was an Ad from Microsoft using ‘Apache Server’ in the title of the Ad. See the screen shot below.
Now why would Microsoft use ‘Apache Server’ in the title of their Ad in the AdWords campaign? Does it increase the chances of someone clicking on their Ad to visit their
Continue ReadingGoogle recently launched the PPA program in beta, we covered it here, and opened a new media for advertisers to use Google’s PPA program to advertise and sell their products. Compared to the PPC (Pay per Click) programs, PPA (Pay per Action) [could also be called as an affiliate program to a certain extent] have an advantage and it is that advertisers pay publishers only when a click converts to a sale. Advertisers run the affiliate program using various marketing
Continue ReadingBy now, you must be aware of the announcement made by Google about their new PPA (Pay-Per-Action) program which marks their debut in the affiliate marketing industry. Google, so far, had been leading the advertisement industry with their AdSense and AdWords programs and with their launch of Pay per Action programs, though in beta test mode, existing AdWords users can right away signup for the beta program and start using it (beta feature is currently available to AdWords advertisers in
Continue ReadingThese are some of the most effective tips that will help you achieve better conversion ratio with AdWords. What is more important is that these are very simple to implement and help you all the way to achieve better results.
1. Separate Landing page for AdWords
– Instead of using your domain name, use something like domain.com/?ref=google_adwords or something more meaningful. If you run AdWords for multiple products then setup different landing pages for each product with different ref ID in
