Will Facebook Ads take over other advertising platforms?
By now you must be pretty aware about the Facebook Ads concept which in itself is a superior advertising platform in my opinion. In this article I would like to get your attention towards the kind of advertising platform Facebook is evolving into and if it’s capable enough, by its concept, to take over other advertising platform? Please note that, in this post, I am not considering Facebook Ads as just a social ads platform only but treating it on par with any other popular advertising platform.
There are many intelligently built advertising platforms for advertisers and are widely used by many advertisers from all over the world. Those platform are doubtlessly robust and flexible in functionality but Facebook Ads is many steps ahead of them. When I make that statement, I am talking about the ultimate outcome of advertising, the conversion ratio.
Similarities between other ad platforms and Facebook Ads
Different advertising platforms have varied set of features and functionalities that benefits the advertisers. There are only few common things between these ad platforms:-
- Choice of either Cost per Click (CPC) or Cost by Impressions (CPM)
- Ad targeting by location, say countries and cities
Difference between Facebook Ads and other Ad networks
- Other ad platforms delivers ads to its own publishers, in search engines whereas Facebook Ads shows ads within its own platform
- Audience reach for other platforms is comparatively much larger than Facebook Ads
- Facebook Ads can deliver ads to very specific set of people based on their age, gender, interests etc. Others don’t have this kind of specific data to accomplish advance ad targeting.
- Facebook Ads can show ads specifically to people based on their educational qualification, workplace, relationship status. AdWords doesn’t has this capability yet.
Can Facebook Ads beat other ad platforms then?
In my opinion, not quite yet. There are areas and places where Facebook ads will simply not work but then there are specific situations where Facebook Ads has a clear edge over other ad networks. With Facebook Ads your conversion ratio will be much higher provided you do the right kind of ad targeting.
If you want to target your audience based on their age, location, educational qualification, relationship status, political views then Facebook Ads is what you should be using. For everything else, there are other ad networks.
[tags]AdWords, Search Engine, Advertisement, Facebook Ads, Social Ads[/tags]
