SEO Tip: Use Comments Section of Your Blog to Get More Search Engine Traffic


I presume that you very well know how important it is to use the most appropriate keywords, in your blog posts and websites, to get the kind of traffic you expect from search engines. If you are still a beginner in this arena, I recommend you reading - 5 steps to finding the best keywords for your website, or, please continue reading this post.

I usually don’t find enough time to spend towards analyzing the web server logs of my blog for doing additional keyword research after it’s a while since an article has been posted. Luckily, for me, I found some free time last month that I thought should be spent in looking at the keywords that people have been using to reach my blog site. And I found something that did not strike my mind earlier. I quickly conducted an experiment and the result has been mind blowing.

I found that there were many posts/articles in my site that were receiving hits using various keywords, that too long tail, that I had not mentioned in the article when I posted them. Then how come they received traffic, a lot of traffic, using those keywords? - It was the comments section that enlightened me. There were many comments posted in the comments section of some articles and to my surprise someone had actually used good keywords, while posting their comments, that did not had lot of competition in the search engine. It was obvious that I had to start a little experiment to see if I could use it to my advantage.

How to use the comments section to get more search engine traffic?

My experiment had the following steps:-

  1. First, I read through the comments that were posted.
  2. Found relevant keywords that I had not used earlier in the post. Made a small list of at least 3-5 keywords such keywords that had less competition in the search engine.
  3. Replied to the comments posted by visitors and included the keywords from my list in the sentences I used.
  4. Made my reply look as natural as possible. The subsequent replies to the comments included more and more keywords.

Result of this experiment? - After few weeks of using this technique, I started receiving more and more search engine traffic because of those keywords that I had used in the comments section. I am now continuing to use this technique and results are outstanding.

:idea: Bonus Tips for using this keywords technique

  • If there are multiple comments, don’t reply to all of them at once. You should reply to each one of them individually and use different keywords in every reply. You may also want to repeat some of the keywords that you think are important.
  • If a visitor needs additional info that is available in one of your earlier posts, then put a link in the comments section to that post and use a good keyword as the anchor text to link to that article. Example - I will show you how to find the best keywords.
  • Always use the keywords that are relevant to the topic of your posts. Avoid using negative keywords that add no value.

Also, I am doing an another experiment to see if I can increase my AdSense PPC value in anyway using the same technique. If I see a dramatic increase in my AdSense PPC values, I will let you know about it.

Please post your comments and thoughts in the comments section below and I will take it forward. ;-) If you use this technique in your blogs, please do let us know how did it go with you. Remember - The success of this technique depends directly on the keywords you choose.

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[tags]How To, Keywords, Search Engine, Optimization, SEO Tips, SEO, Keyword Research[/tags]


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4 Comments »

  1. Keith Dsouza Said,

    November 9, 2007 @ 2:05 pm

    This is a nice tip. Levraging your readers comments are really important as they can become the source of future posts. With your trick I think it is highly possible to gain more traffic via SERPs.

    Keep the good tips coming they are indeed very useful

  2. Raj Said,

    November 9, 2007 @ 5:00 pm

    Hey Keith,
    To get more search engine traffic it’s vital to use the best keywords possible in your posts and since most of us don’t include the best keywords while we make the post, the comments section can be effectively utilized to incorporate the remaining set of best keywords and get more SE traffic when the comments section is also indexed in the search engines. [note the usage of my keywords when I replied to your comment] ;-)

  3. Keith Dsouza Said,

    November 9, 2007 @ 10:13 pm

    Well Raj it definitely depends on the usage of keywords, but most of it are known to who uses it. There are various ways to research keywords and use them efficiently. I have seen SE traffic coming into Techie Buzz through comments but in the main post I have used keywords to which the comments supplements additional SE traffic.

    Its all a game of mix and match, how everything is actually placed and how everything else falls in place :-P

  4. Sonali Sengupta Said,

    July 3, 2008 @ 7:13 am

    Thanks for sharing. It’s true that proper keywords & a well planned online marketing campaign will help you make the online kill.

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