Can you imagine, what could be the impact on your business or the web site if all of a sudden your entire site disappears from search engine’s results? That’s right, no more visitors coming to your site from Google and other search engines, just the traffic from referrals of other websites, bookmarks and direct type-ins.
For some of us this would mean a disaster and immediate drop in earnings, for others this would further result in loss of business following a closure. Can this happen to you? I think yes, it can happen to majority of us who depend on search engine traffic as our sole source of visitors who would then turn into customers.
Should you put your business in hands of search engines?
Yes, but partially! and only to an extent till which you can withstand the loss of search engine traffic at any time and still make profit. Most of the businesses out there heavily rely on the traffic resulting from search engines as the single most source of receiving potential customers. Even their business model is slowly adjusted to start depending on search engine’s traffic. This doesn’t alway work! You may lose majority of the search engine traffic, if not entirely, and if your business model depends on search engine’s traffic then you are in trouble. You must know that you can not always stand in top 10 results or the first page of the search engine for most of the time. There could be some other website that can start ranking higher than your site and drastically affect the traffic to your site. And since 90% of the users do not go past the second page of the search engine’s results page, this would mean further trouble! Think about it!
What can you do to avoid this potential risk?
One immediate step that you must take is to ensure that you stop relying on search engine’s traffic as the only source of getting potential customers to your site. Engage in affiliate marketing and other relevant marketing programs that will give you further exposure into the market and get more customers. This way you will slowly discover new avenues of receiving potential customers. Start building more referral links from other websites, participate in advertisement programs that will refer targeted customers who will be more likely to buy your products and services.
If you have some tips for our readers or suggestions, please share it in comments sections below.