5 Easy Steps to find Top and Best Keywords for Your Website and Advertising

This is a very effective technique for people who are engaged in ad campaign, search engine marketing, search engine optimization and looking forward to either getting more traffic from search engines by using good keywords in web sites or increase the sales numbers from their ad campaigns. We will first learn to find the best keywords, their search volume and then learn about using those top keywords to our maximum advantage. You will not have to buy keywords list anymore!

The tool that we will use for extracting the top and best keywords is Google’s AdWords Keyword Suggestion Tool. People with AdWords account must be familiar with this tool but we will extend its usage by couple of more steps for them too. And others who do not advertise on Internet can use it to discover the top and best keywords and respective search volume for using them in your websites.

» Step1 - Connect to Google Keyword Suggestion Tool.

» Step2 - You will see that the pre-selected tab is ‘Keyword Variations‘. Click on the second tab - ‘Site-Related Keywords‘. To select the country and language for your keywords, click on ‘Edit‘ link located just on top of those two tabs. Then select the country and language relevant to you.

» Step3 - Now type the website URL [such as your competitor's website URL or a website's URL from your niche area] from which you would like to determine all the keywords and also find keywords from pages that are linked from the main URL. First type the URL, then click ‘Include other pages on my site linked from this URL‘.

» Step4 - If you click ‘Get Keywords‘, it will anyway show you lot of keywords from the website you typed in. But let’s first select ‘Cost and Ad position estimates’ from the ‘Choose data to display‘ drop down box below. Choose a lower CPC value in your currency to get more keywords from the tool. You may key in a higher CPC value if you wish to.

» Step5 - Now that you have all the keywords and their respective CPC values also, export them into CSV and then open it using Excel. Filter the result set based on your requirement and use them in either your website or in your ad campaign.

That was simple. Isn’t it? We will now use the first tab ‘Keyword Variations‘ to get lot of keywords to use in our content. Start by typing in a keyword or a keyword phrase and then select ‘Keywords Only‘ or ‘Keywords Popularity‘ to see a list of keywords and their respective search volume. If you see keywords for which there are not many website in competition, then use those keywords in your website, do a proper web site optimization to achieve better ranking in search engines.

Bonus Tips: There are many other tips that you can follow to get more out of this tool.

» Tip#1 - In the drop down box ‘Choose data to display’, select ‘Keywords only‘ to get keywords based on the page you selected or keyword phrase you entered. You can use these keywords in your website for getting more traffic from search engines as these are the most widely used search keywords to find information using search engines

» Tip#2 - Select ‘Keyword Popularity‘ in the drop down box to see information pertaining to advertisers bidding for the same keywords vs actual search volume for the same keywords. Remember, best keywords will get you better results when used in either your website or ad campaign. If you are building pages to attract lot of search engine traffic, use the keywords which are used more in searches and in case of a niche area, use the keywords which are used less in searches for achieving better ranking in search engines.

» Tip#3 - Use the ‘Global search volume trends‘ option to see a trend of search volume for keywords you selected. This helps you in determining the most effective keywords to select.

» Tip#4 - If you select ‘Possible negative keywords‘ in the drop down box, you will see keywords that are not so relevant to use in ad campaign. A search phrase ‘Good SEO’ has the word ‘Good’ as a possible negative keyword but may work otherwise depending on your requirements. This is a little trickier than you think.

» Thinking out of the Box

Many publishers find it annoying to see Wikipedia dominating the top position for the keywords they use in their websites. To determine those keywords which make Wikipedia rank higher than you, simply enter the relevant Wikipedia URL in the ‘Site-related Keywords’ tab and then select ‘keyword only’ to see all keywords from those Wikipedia pages and then select ‘Keyword Popularity’ to find search volumes against those keywords. That tip should help a lot of publishers in ranking better.

» Tip for new web sites: For people with new websites who are looking for only keywords for their pages, I recommend that they first find the relevant pages in Wikipedia and then use the specific Wikipedia URL in the ‘Site related keywords’ section to find the best keywords for their web site.

I hope these tips will help you achieve your goals with ease. Please feel free to share your feedback, comments and suggestions regarding this post.