Tips to Generate more Revenue by displaying AdSense Firefox Referral button to only Non Firefox users


Are you displaying Firefox referral buttons to even the Firefox users? Chances are less that you are making right kind of revenue by displaying Google Firefox referral button to even Firefox users. Logic is simple, Firefox users will really not click on your Firefox referral button as they already have Firefox installed. Even if they do, you will not make any money, because Google will not pay you anything if users already had Firefox installed on their systems.

When will Google pay for Firefox referral clicks?

Firefox plus Google Toolbar: When a user you’ve referred to Firefox plus Google Toolbar runs Firefox for the first time, you’ll receive up to US$1 in your account, depending on the user’s location. Your referral must be a Windows user, who has not previously installed Firefox, in order for you to receive credit.

So, what should you do?

The solution is quite simple! Display Firefox referral units to only those users who are using browsers other than Firefox. This dramatically increases the chances of your users clicking on the referral Ad unit and you making some money out of it. Also, when you know that a user is already using Firefox, display some other referral unit instead Firefox referral unit. This will make more sense. Don’t you think so?

How to display Firefox referral to ONLY those users who don’t use Firefox?

That’s quite simple to accomplish. We will show you a simple PHP based solution, that you can implement on your site, with minimal efforts. We don’t recommend using a Javascript based solution at this stage as it will fail if browser has Javascript disabled. But for people with no PHP, Javascript would be the best solution to go with.

Below is the self-explanatory PHP code that you can use in your pages. Users of blogging softwares such as WordPress, simply put it in right places and it will work right away. Of course, you will have to put in your Google AdSense code in the PHP code below for it to work.

<?php
# Leave below line for trackbacks. You may remove it if you wish to.
echo "<!-- BlogHASH-Track-Firefox from www.bloghash.com -->";

# First lets read the user_agent information
# Note: I am not using built-in get_browser function here as
# it requires browscap.ini to be set properly on the server
# and that is not bundled with PHP. Many hosting companies may
# not have this installed. So let’s use something that works everywhere!
$browser_info = $_SERVER['HTTP_USER_AGENT'];

# What’s the browser we want to look for? Obviously Firefox
# Note: All other browsers are considerd non-firefox
$browser_name = "Firefox";

# Lets see if the browser name mentioned above is found in user_agent
$position = strpos($browser_info,$browser_name);

# PHP if loop to show firefox Ad if browser is not firefox
# and if not Firefox show something else!
if ($position > 0) {
#User has firefox, so show something else
echo "NON-Firefox Ad Unit here!";
} else {

#User does not has Firefox, lets show him Firefox referral unit!
echo "Firefox referral Ad Unit here!";
}

?>

Please feel free to test and report any issues to us. Your feedback is appreciated. :)

Suggestions: When you know that it’s a Firefox user, display AdSense referral Ad units of other products and that way you increase the chances of people clicking on your Ads.

How do you make more money by following the above tip?

Looking at my visitor statistics, I can see that almost 75% of visitors are Firefox users. That means, those users will never click on Firefox referral Ad unit if I were to display it. Isn’t it? It might be something similar with your website too! So, you must show Firefox referral Ad units to only those users who are not using Firefox. Statistically, those 75% users will now most likely click on the non Firefox referral Ad unit and thus chances of you making more money also increases. :)


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5 Comments »

  1. Tony Said,

    July 14, 2007 @ 3:42 am

    where exactly do I put the adsense code and how? I tried installing the code I got from Google but I had no joy. Could you post a full example including the google code please.

  2. Raj Said,

    July 15, 2007 @ 6:34 am

    Hi Tony,
    Can you please send me the code that you are trying to work with? I will modify it to make it work, and then send it back to you. Please send the code to raj at bloghash dot com
    Thanks!

  3. Tony Said,

    July 15, 2007 @ 6:39 am

    hi

    it’s ok - I foun an easier way to do it

    http://www.onetipaday.com/2007/07/13/how-to-display-firefox-referral-ads-only-to-non-firefox-users/

  4. mike Said,

    January 4, 2008 @ 9:35 am

    well, I dont think this would improve you chances of anything, because this is not a CTR based system, so you would get the same referrals as before, just would make it simpler for firefox users bi not having FF ads, but that’s it.

  5. Raj Said,

    January 4, 2008 @ 9:07 pm

    Mike,
    The way I look at it is different. If my site were to be visited by 100,000 users daily and out of which 75% are FF users then I would follow the tip mentioned in this post and show some different ad unit to those 75,000 users.
    On your point, the CTR remains the same but I get to show a different ad unit to FF users.

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