Google AdSense: The best practices for AdSense for feeds

Google AdSense for feeds is yet another way for publishers to make money from the feeds of their websites. The program is still [at the time of writing this] in beta phase and in testing. AdSense for feeds will let website owners who distribute their feeds, serve contextual ads in their feeds. This will be a better opportunity for those publishers who have large number of subscribers. Let’s look at some best practices of AdSense for feeds and be prepared.

Content Syndication: Since AdSense is contextual in nature, having more content in feeds is better. If you can not include full text for any reason, try to add excerpts that are keyword-rich to generate relevant ads when they show up in feed readers or emails.

Ad Unit Placement: Keep the primary reason, of users subscribing to your feeds, in mind. They want to read your content in their RSS readers and some prefer to receive content in email. So, an Ad unit at the end of the content will be most appropriate. Placing the Ad unit at the top will do no harm, keep experimenting or best, display Ads at random places.

One unit per article: As I said before, your users preferred to receive content in email for a reason, and you should not stuff your feeds with several Ad units. Try to limit the number of Ad units per article to one.

Use Channels: Using AdSense channels will help you track the performance of your Ads. Your content may have been delivered today through email but user may read it after a week, having an AdSense channel will help you in at least tracking the category under which your pages were posted. [Example: If I write an article on Google Search Engine and put it under category of "Google/Search-Engines", I then place an Ad in this article with channel name 'feed_ad_google_se'. Whenever user will click on any Ad, I will know which category that article belongs to and doing a trend analysis will reveal best performing content category.]

Related: How to increase the AdSense CTR and make more money?