Google AdWords Landing Page and Site Quality Guidelines

Google has made some changes to the way its AdWords program works on a website. This does not directly affect publishers who are using AdSense program to display Google Ads but greatly affects those who use AdWords for their advertising.

Google will, going forward, check the quality of the landing page to determine what Ads will appear on your site. If an advertiser score lower on quality score, he will have to pay more to appear on your website.

What are these changes?

- The back link (landing page) from your Ad should land on a page that provides accurate and useful information about the product you advertised
- In as few steps as possible, provide information to the visitors who clicked on your Ads
- If you advertised a free product, then avoid complicated registration process, surveys etc., for users to avail those free products
- Your content must be Unique (not a copy or similar content from competitor or another website)
- Deliver what you promised in your Ads. If product is free, it should be offered free.
- Very clear privacy statements. If you are collecting personal information, inform in clear terms about what you plan to do with that information

What are the significant outcomes of this change?

- Higher Conversion Rate. When user click on your Ads on any website, it’s more likely they will buy your products.
- Positive User Experience by means of site quality guidelines

How does it affect AdSense Publishers?

- Fewer Ads on your websites
- May lead to more revenue for a publisher if advertiser’s quality score is less

Found @ Google site [via] Inside AdSense

More information available at following URLs:-

Landing Page Quality update
Word on Ad Quality